James Peterson

Hybrid Product Designer & Manager with 15+ years experience spanning

7+ industries.

James Peterson

Hybrid Product Designer & Manager with 15+ years experience spanning

7+ industries.

James Peterson

Hybrid Product Designer & Manager with 15+ years experience spanning

7+ industries.

PICLO

WEB UX/UI │ SAAS │ ENERGY

Piclo Operations & Settlement Modules

After securing a contract with ENEL (Italy's national entity for electricity) to become their local flexibility solution. I worked as the sole designer to bring Piclo's operations & settlement modules to life.

These two new modules would allow system operators and flexible service providers to undertake the full flexibility end to end process within Piclo.

Requirements Gathering

Understanding the needs of ENEL, a key European utility partner, was essential during the early development of Piclo’s operations and settlement modules. I conducted weekly stakeholder interviews with senior electricity infrastructure engineers to define expected outcomes, identify key risks, and align on how these modules would function within a flexibility marketplace.

To capture the full picture, I gradually developed an end-to-end journey map that outlined the critical steps both ENEL and prospective flexible service providers (FSPs) would need to follow to engage with the platform effectively.

After securing a contract with ENEL (Italy's national entity for electricity) to become their local flexibility solution, I worked as the sole designer to bring Piclo's operations & settlement modules to life.

These two new modules would allow system operators and flexible service providers to undertake the full flexibility end to end process within Piclo.

Stakeholder Interviews

Understanding the needs of ENEL, a key European utility partner, was essential during the early development of Piclo’s operations and settlement modules. I conducted weekly discovery sessions with senior electricity infrastructure engineers to define expected outcomes, identify key risks, and align on how these modules would function within a flexibility marketplace.

To capture the full picture, I gradually developed an end-to-end journey map that outlined the critical steps both ENEL and prospective flexible service providers (FSPs) would need to follow to engage with the platform effectively.

In parallel, Piclo was working to mature its API offering. I was brought in to support the integrations team by identifying where new endpoints could be deployed, and by contributing to their design to ensure ease of use, scalability, and relevance to market needs.

Navigating the UK Flexibility Standards

To ensure our product offering could scale across regions, I became an in-house expert on the UK’s flexibility market structure. This included understanding the various service types (such as dynamic, static, and time-bound flexibility), market mechanisms, and platform interoperability requirements.

One of the most complex aspects was standardising baseline methodologies across different markets. Each region used different logic to determine what qualified as “normal” energy usage, which in turn affected how delivered flexibility would be measured. By identifying cross-market commonalities, I helped the team confidently implement both nomination and historical baselining approaches that were accepted by all major system operators.

Designing a Simple UI with Maximum Impact

With a tight timeline to onboard ENEL and begin trials, I worked closely with product managers to determine what features would constitute a minimum viable product while still supporting a usable, end-to-end experience for FSPs.

Key features included:

  • Automated dispatch emails to alert FSPs when to provide flexibility services

  • A meter data upload interface so providers could validate service delivery

Settlement reporting tools to help providers understand monthly payment breakdowns

In parallel, Piclo was working to mature its API offering. I was brought in to support the integrations team by identifying where new endpoints could be deployed, and by contributing to their design to ensure ease of use, scalability, and relevance to market needs.

Becoming a Subject Matter Expert

To ensure our product offering could scale across regions, I became an in-house expert on the UK’s flexibility market structure. This included understanding the various service types (such as dynamic, static, and time-bound flexibility), market mechanisms, and platform interoperability requirements.

One of the most complex aspects was standardising baseline methodologies across different markets. Each region used different logic to determine what qualified as “normal” energy usage, which in turn affected how delivered flexibility would be measured. By identifying cross-market commonalities, I helped the team confidently implement both nomination and historical baselining approaches that were accepted by all major system operators.

MVP Design

With a tight timeline to onboard ENEL and begin trials, I worked closely with product managers to determine what features would constitute a minimum viable product while still supporting a usable, end-to-end experience for FSPs.

Key features included:

  • Automated dispatch emails to alert FSPs when to provide flexibility services

  • A meter data upload interface so providers could validate service delivery

Settlement reporting tools to help providers understand monthly payment breakdowns

Despite the technical complexity behind these workflows, I focused on creating a simple and accessible UI that could scale as the product matured.

Growing the Customer Base

As ENEL trials progressed, Piclo pursued a new opportunity - National Grid ESO’s Local Constraint Market (LCM) tender. As the UX lead for operations and settlement, I played a key role in ensuring the success of this strategic project.

My responsibilities included:

  • Providing detailed responses to technical elements of the tender

  • Designing and building the prototype used for the live demo

  • Being part of the on-site pitch team at National Grid's offices in Warwick

Following our successful tender win, I continued to collaborate directly with National Grid’s control room team, identifying ways to streamline their day-to-day operations and save time through better design.

68,000+

DISPATCH EVENTS

FACILITATED

68,000+

DISPATCH EVENTS

FACILITATED

68,000+

DISPATCH EVENTS

FACILITATED

3YR

CONTRACT

EXTENSION

3YR

CONTRACT

EXTENSION

3YR

CONTRACT

EXTENSION