James Peterson

Product Leader with experience in both management & design. Proven success across 7+ different industries.

James Peterson

Product Leader with experience in both management & design. Proven success across 7+ different industries.

James Peterson

Product Leader with experience in both management & design. Proven success across 7+ different industries.

PRODUCT
PORTFOLIO

PRODUCT
PORTFOLIO

Below is a is a selection of my work, spanning product, service and game management/design.

Below is a is a selection of my work, spanning product, service and game management/design.

15+

YEARS OF

EXPERIENCE

15+

YEARS OF

EXPERIENCE

15+

YEARS OF

EXPERIENCE

10+

WORLDWIDE

CLIENTS

10+

WORLDWIDE

CLIENTS

10+

WORLDWIDE

CLIENTS

7+

INDUSTRIES

WORKED IN

7+

INDUSTRIES

WORKED IN

5+

INDUSTRIES

WORKED IN

7+

INDUSTRIES

WORKED IN

RECENT
PROJECTS

RECENT
PROJECTS

PRODUCT MGMT │ SERVICE DESIGN │ B2B │ ENERGY

National Grid Market Integration

Led the multi-channel, end-to-end service design for National Grid Energy Distribution’s (NGED) market integration. Unlocked 19GWh of untapped flexibility.

PRODUCT MGMT │ SERVICE DESIGN │ B2B │ ENERGY

National Grid Market Integration

Led the multi-channel, end-to-end service design for National Grid Energy Distribution’s (NGED) market integration. Unlocked 19GWh of untapped flexibility.

PRODUCT MGMT │ SERVICE DESIGN │ B2B │ ENERGY

National Grid Market Integration

Led the multi-channel, end-to-end service design for National Grid Energy Distribution’s (NGED) market integration. Unlocked 19GWh of untapped flexibility.

WEB UX/UI │ SAAS │ ENERGY

Piclo Ops & Settlement Modules

Designed Piclo's Operations & Settlement module for use within the UK's energy control rooms. Led to a 3 year contract extension.

WEB UX/UI │ SAAS │ ENERGY

Piclo Ops & Settlement Modules

Designed Piclo's Operations & Settlement module for use within the UK's energy control rooms. Led to a 3 year contract extension.

UX DESIGN │ B2C │ TRAVEL

SAGA Booking Flow Redesign

Redesigned the Saga holidays online booking journey. Resulted in stellar usability testing and client feedback.

UX DESIGN │ B2C │ TRAVEL

SAGA Booking Flow Redesign

Redesigned the Saga holidays online booking journey. Resulted in stellar usability testing and client feedback.

SERVICE/UX DESIGN │ B2B │ CMS

Flow CMS Migration

Led a CMS migration and redesign to closer align to the workflows of journalist and editors. Reduced article publishing time by 30%.

SERVICE/UX DESIGN │ B2B │ CMS

Flow CMS Migration

Led a CMS migration and redesign to closer align to the workflows of journalist and editors. Reduced article publishing time by 30%.

PRODUCT MGMT │ CRO │ B2C │ MEDIA

The Independent CRO

Led the conversion rate optimisation programme for the Independent Premium product. Some touchpoints saw +898% in click-through rates.

PRODUCT MGMT │ CRO │ B2C │ MEDIA

The Independent CRO

Led the conversion rate optimisation programme for the Independent Premium product. Some touchpoints saw +898% in click-through rates.

APP UX/UI │ B2C │ MEDIA

The Independent News App Redesign

Led the UX redesigning of the Independent Premium app. App store ratings increased from 3.2 to 4.5.

APP UX/UI │ B2C │ MEDIA

The Independent App Redesign

Led the UX redesigning of the Independent Premium app. App store ratings increased from 3.2 to 4.5.

APP UX/UI │ B2C │ MEDIA

The Independent News App Redesign

Led the UX redesigning of the Independent Premium app. App store ratings increased from 3.2 to 4.5.

APP UX/UI │ B2C │ MEDIA

The Independent News App Redesign

Led the UX redesigning of the Independent Premium app. App store ratings increased from 3.2 to 4.5.

PRODUCT MGMT │ B2B │ RETAIL

Tesco AI Wearables R&D

Product Managed AI based natural language processing trial in-store. Identified opportunities to improve efficiences by 10%+.

PRODUCT MGMT │ B2B │ RETAIL

Tesco AI Wearables R&D

Product Managed AI based natural language processing trial in-store. Identified opportunities to improve efficiences by 10%+.

GAME DESIGN │ B2C │ GAMING

Brackeys Game Jam

Ran an AI based natural language processing trial in-store using IoT devices.

GAME DESIGN │ B2C │ GAMING

Brackeys Game Jam

Ran an AI based natural language processing trial in-store using IoT devices.

15+ YEARS OF
EXPERIENCE

15+ YEARS OF
EXPERIENCE

Piclo │ Staff UX/Service Designer

Designed, built, and pitched the winning prototype for the National Grid’s (NESO) Local Constraint Market tender.

Jan 2022 - Nov 2025

Piclo │ Staff UX/Service Designer

Designed, built, and pitched the winning prototype for the National Grid’s (NESO) Local Constraint Market tender.

Jan 2022 - Nov 2025

VCCP │ Senior UX Designer

Redesigned the Saga holidays online booking journey, incorporating a number of improvements that satisfy the broad accessibility needs of their customers.

Mar 2021 - Jan 2022

VCCP │ Senior UX Designer

Redesigned the Saga holidays online booking journey, incorporating a number of improvements that satisfy the broad accessibility needs of their customers.

Mar 2021 - Jan 2022

The Independent │ UX Designer

Led the conversion rate optimisation programme, focussing on The Independent Premium upsell touchpoints.

Oct 2018 - Mar 2021

The Independent │ UX Designer

Led the conversion rate optimisation programme, focussing on The Independent Premium upsell touchpoints.

Oct 2018 - Mar 2021

Tesco │ Product Manager

Worked with an Israeli-based AI startup to test programmatic task scheduling within the Metro store format.

Sep 2015 - Oct 2018

Tesco │ Product Manager

Worked with an Israeli-based AI startup to test programmatic task scheduling within the Metro store format.

Sep 2015 - Oct 2018

Respirex │ Senior Product Owner

Introduced a manufacturing module within the organisation's ERP system to facilitate productivity tracking across the shop floor.

Oct 2013 - May 2015

Respirex │ Senior Product Owner

Introduced a manufacturing module within the organisation's ERP system to facilitate productivity tracking across the shop floor.

Oct 2013 - May 2015

Respirex │ Product Owner

Worked closely with the stores team to introduce a number of efficiency gaining workflows and practices.

Sep 2009 - Sep 2010

Respirex │ Product Owner

Worked closely with the stores team to introduce a number of efficiency gaining workflows and practices.

Sep 2009 - Sep 2010