James Peterson

Hybrid Product Designer & Manager with 15+ years experience spanning

7+ industries.

James Peterson

Hybrid Product Designer & Manager with 15+ years experience spanning

7+ industries.

James Peterson

Hybrid Product Designer & Manager with 15+ years experience spanning

7+ industries.

PRODUCT
PORTFOLIO

PRODUCT
PORTFOLIO

PRODUCT
PORTFOLIO

Proven success across energy, media, automotive, retail and more. Extensive experience of AI tools.

Proven success across energy, media, automotive, retail and more. Extensive experience of AI tools.

Proven success across energy, media, automotive, retail and more. Extensive experience of AI tools.

15+

YEARS OF

EXPERIENCE

15+

YEARS OF

EXPERIENCE

15+

YEARS OF

EXPERIENCE

10+

WORLDWIDE

CLIENTS

10+

WORLDWIDE

CLIENTS

10+

WORLDWIDE

CLIENTS

7+

INDUSTRIES

WORKED IN

7+

INDUSTRIES

WORKED IN

5+

INDUSTRIES

WORKED IN

7+

INDUSTRIES

WORKED IN

RECENT
PROJECTS

RECENT
PROJECTS

RECENT
PROJECTS

SERVICE DESIGN │ B2B │ ENERGY

National Grid Market Integration

Led the multi-channel, end-to-end service design for National Grid Energy Distribution’s (NGED) market integration, including the deployment of agentic workflows.

SERVICE DESIGN │ B2B │ ENERGY

National Grid Market Integration

Led the multi-channel, end-to-end service design for National Grid Energy Distribution’s (NGED) market integration, including the deployment of agentic workflows.

SERVICE DESIGN │ B2B │ ENERGY

National Grid Market Integration

Led the multi-channel, end-to-end service design for National Grid Energy Distribution’s (NGED) market integration, including the deployment of agentic workflows.

WEB UX/UI │ SAAS │ ENERGY

Piclo Ops & Settlement Modules

Designed, built, and pitched the winning prototype for the National Grid’s (NESO) Local Constraint Market tender. Went on to lead the design effort on Piclo Flex’s Operations and Settlement module.

WEB UX/UI │ SAAS │ ENERGY

Piclo Ops & Settlement Modules

Designed, built, and pitched the winning prototype for the National Grid’s (NESO) Local Constraint Market tender. Went on to lead the design effort on Piclo Flex’s Operations and Settlement module.

WEB UX/UI │ SAAS │ ENERGY

Piclo Ops & Settlement Modules

Designed, built, and pitched the winning prototype for the National Grid’s (NESO) Local Constraint Market tender. Went on to lead the design effort on Piclo Flex’s Operations and Settlement module.

UX DESIGN │ B2C │ TRAVEL

SAGA Booking Flow Redesign

Redesigned the Saga holidays online booking journey, incorporating a number of improvements that satisfy the broad accessibility needs of their customers.

UX DESIGN │ B2C │ TRAVEL

SAGA Booking Flow Redesign

Redesigned the Saga holidays online booking journey, incorporating a number of improvements that satisfy the broad accessibility needs of their customers.

UX DESIGN │ B2C │ TRAVEL

SAGA Booking Flow Redesign

Redesigned the Saga holidays online booking journey, incorporating a number of improvements that satisfy the broad accessibility needs of their customers.

CRO │ B2C │ MEDIA

The Independent CRO

Led the conversion rate optimisation programme, focussing on The Independent Premium upsell touchpoints.

CRO │ B2C │ MEDIA

The Independent CRO

Led the conversion rate optimisation programme, focussing on The Independent Premium upsell touchpoints.

CRO │ B2C │ MEDIA

The Independent CRO

Led the conversion rate optimisation programme, focussing on The Independent Premium upsell touchpoints.

APP UX/UI │ B2C │ MEDIA

The Independent News App Redesign

Took the lead UX role in redesigning the Independent Premium app.

APP UX/UI │ B2C │ MEDIA

The Independent App Redesign

Took the lead UX role in redesigning the Independent Premium app.

APP UX/UI │ B2C │ MEDIA

The Independent News App Redesign

Took the lead UX role in redesigning the Independent Premium app.

APP UX/UI │ B2C │ MEDIA

The Independent News App Redesign

Took the lead UX role in redesigning the Independent Premium app.

AI PRODUCT MANAGEMENT │ B2B │ RETAIL

Tesco AI Wearables R&D

Ran an AI based natural language processing trial in-store using IoT devices.

AI PRODUCT MANAGEMENT │ B2B │ RETAIL

Tesco AI Wearables R&D

Ran an AI based natural language processing trial in-store using IoT devices.

AI PRODUCT MANAGEMENT │ B2B │ RETAIL

Tesco AI Wearables R&D

Ran an AI based natural language processing trial in-store using IoT devices.

GAME DESIGN │ B2C │ GAMING

Brackeys Game Jam

Ran an AI based natural language processing trial in-store using IoT devices.

GAME DESIGN │ B2C │ GAMING

Brackeys Game Jam

Ran an AI based natural language processing trial in-store using IoT devices.

GAME DESIGN │ B2C │ GAMING

Brackeys Game Jam

Ran an AI based natural language processing trial in-store using IoT devices.

15+ YEARS OF
EXPERIENCE

15+ YEARS OF
EXPERIENCE

15+ YEARS OF
EXPERIENCE

Piclo │ Staff UX/Service Designer

Designed, built, and pitched the winning prototype for the National Grid’s (NESO) Local Constraint Market tender.

Jan 2022 - Nov 2025

Piclo │ Staff UX/Service Designer

Designed, built, and pitched the winning prototype for the National Grid’s (NESO) Local Constraint Market tender.

Jan 2022 - Nov 2025

Piclo │ Staff UX/Service Designer

Designed, built, and pitched the winning prototype for the National Grid’s (NESO) Local Constraint Market tender.

Jan 2022 - Nov 2025

VCCP │ Senior UX Designer

Redesigned the Saga holidays online booking journey, incorporating a number of improvements that satisfy the broad accessibility needs of their customers.

Mar 2021 - Jan 2022

VCCP │ Senior UX Designer

Redesigned the Saga holidays online booking journey, incorporating a number of improvements that satisfy the broad accessibility needs of their customers.

Mar 2021 - Jan 2022

VCCP │ Senior UX Designer

Redesigned the Saga holidays online booking journey, incorporating a number of improvements that satisfy the broad accessibility needs of their customers.

Mar 2021 - Jan 2022

The Independent │ UX Designer

Led the conversion rate optimisation programme, focussing on The Independent Premium upsell touchpoints.

Oct 2018 - Mar 2021

The Independent │ UX Designer

Led the conversion rate optimisation programme, focussing on The Independent Premium upsell touchpoints.

Oct 2018 - Mar 2021

The Independent │ UX Designer

Led the conversion rate optimisation programme, focussing on The Independent Premium upsell touchpoints.

Oct 2018 - Mar 2021

Tesco │ Product Manager

Worked with an Israeli-based AI startup to test programmatic task scheduling within the Metro store format.

Sep 2015 - Oct 2018

Tesco │ Product Manager

Worked with an Israeli-based AI startup to test programmatic task scheduling within the Metro store format.

Sep 2015 - Oct 2018

Tesco │ Product Manager

Worked with an Israeli-based AI startup to test programmatic task scheduling within the Metro store format.

Sep 2015 - Oct 2018

Respirex │ Senior Product Owner

Introduced a manufacturing module within the organisation's ERP system to facilitate productivity tracking across the shop floor.

Oct 2013 - May 2015

Respirex │ Senior Product Owner

Introduced a manufacturing module within the organisation's ERP system to facilitate productivity tracking across the shop floor.

Oct 2013 - May 2015

Respirex │ Senior Product Owner

Introduced a manufacturing module within the organisation's ERP system to facilitate productivity tracking across the shop floor.

Oct 2013 - May 2015

Respirex │ Product Owner

Worked closely with the stores team to introduce a number of efficiency gaining workflows and practices.

Sep 2009 - Sep 2010

Respirex │ Product Owner

Worked closely with the stores team to introduce a number of efficiency gaining workflows and practices.

Sep 2009 - Sep 2010

Respirex │ Product Owner

Worked closely with the stores team to introduce a number of efficiency gaining workflows and practices.

Sep 2009 - Sep 2010